OUR PledgeAre you with us?
Our pledge is simple: We will always do our best to protect the ocean’s countless endangered species, to promote the wellness of the environment at large, and to support the work of local fishermen across the globe.
By eating FinerFin, you do the same.
The Issue
Commercial fishing is a net loss.
80% of the commercial fishing industry uses some sort of net method for catching fish:
Purse Seines
A net is wrapped around a school of fish. The ends are then pulled together like a drawstring bag, and hoisted onto a boat. Over half of all tuna is caught this way.Trawling
‘Bottom trawling’ weighs a net down and drags it across the seafloor to scoop up vast amounts of fish, while ‘midwater trawling’ drags a net above the seafloor.Gillnets
A wall of netting is spread out underwater. Fish swim through the holes and their gills get trapped in the matrix. This type of netting can be deployed without a big engine boat.
Bycatch is an
inescapable
reality.
All netting methods result in some level of bycatch: unwanted marine creatures that are caught along with the desired fish. These can include dolphins, marine turtles, small sharks and seabirds.
These unwanted creatures are tossed overboard and often die. It is estimated that over 300,000 small whales, dolphins and porpoises die each year from entanglement in fishing nets.
There is a better way!
At FinerFin we insist on exclusive use of
pole-and-line practices to catch our fish.
Pole-and-line fishing...
- ...is an ancient, artisanal fishing method where each fish is caught individually.
- ...uses no nets, harms no other sea creatures, and damages no marine habitat.
- ...is labor-intensive, creating more jobs and enabling us to support local fishermen.
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